OFFSITE BY DESIGN
Margaret Raimondi, an alum of the Museum of Modern Art, and I began O F F S I T E as a way for people to explore new interests and ideas away from the creature comforts of city life. I served as Creative Director, building a brand that would work both in digital and print. The meaning behind the name was twofold: to subvert the traditional office retreat, and to create site-specific memorable experiences.
The first O F F S I T E harkened back to camp days, with workshops involving everything from homebrewing to shibori dyeing, a sort of grownup twist on camp. The theme for the second O F F S I T E was food hacking which ranged from the literal (pig butchering) to the more esoteric (homemade distilling... shhhh...).
The second iteration of the O F F S I T E logo, revamped for both digital and print use. The mark was heavily influenced by classic National Park Service signage.
O F F S I T E was disbanded before the second iteration could be implemented, but the new mark worked well in both digital and print.
The first version of the O F F S I T E logo was a simple mark designed to be easily stenciled, but did not work in digital form.
Here, designer Caroline Brown models her homemade sauerkraut. Brown taught a workshop entitled "Living Foods."
Attendees of the the second O F F S I T E, hosted at Clawhammer Farm in Upstate New York, received aprons and homemade moonshine among other items.
Participants were able to keep items resulting from their workshops, ranging from homemade cheese to chickens they slaughtered themselves.
Attendees of the first O F F S I T E received mason jar drinking glasses that doubled as lanterns for the night return to the cabin.